When it comes to advertising on the web, you just can?????t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O?????Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google?????s advertising services to make it happen. You?????ll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

* Turning your web site into a profit center with AdSense
* Making sense of AdSense metrics
* Driving traffic to your site
* Optimizing sites for search engine placement
* Working with AdWords campaigns, auctions, and reports
* Managing campaigns dynamically using the AdWords APIs

Once you?????ve read all four parts, you?????ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Download: Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs 5.19 Mb

Want to find every pizza place within a 15-mile radius? Where the dog parks are in a new town? The most central meeting place for your class, club or group of friends? The cheapest gas stations on a day-to-day basis? The location of convicted sex offenders in an area to which you may be considering moving? The applications, serendipitous and serious, seem to be infinite, as developers find ever more creative ways to add to and customize the satellite images and underlying API of Google Maps.

Written by Schuyler Erle and Rich Gibson, authors of the popular Mapping Hacks, Google Maps Hacks shares dozens of tricks for combining the capabilities of Google Maps with your own datasets. Such diverse information as apartment listings, crime reporting or flight routes can be integrated with Google?????s satellite imagery in creative ways, to yield new and useful applications. The authors begin with a complete introduction to the ???standard??? features of Google Maps. The adventure continues with 60 useful and interesting mapping projects that demonstrate ways developers have added their own features to the maps. After that?????s given you ideas of your own, you learn to apply the techniques and tools to add your own data to customize and manipulate Google Maps. Even Google seems to be tacitly blessing what might be seen as unauthorized use, but maybe they just know a good thing when they see one.

With the tricks and techniques you?????ll learn from Google Maps Hacks, you?????ll be able to adapt Google?????s satellite map feature to create interactive maps for personal and commercial applications for businesses ranging from real estate to package delivery to home services, transportation and more. Includes a foreword by Google Maps tech leads, Jens and Lars Rasmussen.

Download: Google Maps Hacks, First Edition 8.96 Mb

The first book to unlock the true power behind Gmail, Hacking Gmail will immediately appeal to Google and Gmail fans This is serious, down-and-dirty, under-the-hood, code-level hacking that will have readers eliminating the default settings, customizing appearance, disabling advertising, and taking control over their Gmail accounts Covers turning Gmail into an online hard drive for backing up files, using it as a blogging tool, and even creating customized Gmail tools and hacks Shows readers how to check their Gmail without visiting the site; use Gmail APIs in Perl, Python, PHP, and other languages, or create their own; and maximize Gmail as a host for message boards, photo galleries, even a blog.

Download: Hacking GMail 2.61 Mb